Introduction to Marketing

$49.99

This book is the gold-standard manual for effective leadership, grounded in research and written by the premier authorities in the field. With deep insight into the complex interpersonal dynamics of the workplace.

This new sixth edition has been revised to address current challenges, and includes more international examples and a laser focus on business issues; you’ll learn how extraordinary leaders accomplish extraordinary things.

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Description

A good leader gets things done; a great leader aspires, inspires, and achieves more. This book highlights the differences between good and great, and shows you how to bridge the chasm between getting things done and making things happen.Business is evolving at an increasingly rapid rate, and leaders must keep pace with the changes or risk stagnation. People work differently, are motivated differently, and have different expectations today—business as usual is quickly losing its effectiveness. The Leadership Challenge helps you stay current, relevant, and effective in the modern workplace.

  • Gain deep insight into leadership’s critical role in organizational health
  • Navigate the shift toward team-oriented work relationships
  • Motivate and inspire to break through the pervasive new cynicism

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